![]() ![]() Ensuring that content strategy meets business objectives.Developing editorial strategy, so content is consistent across all delivery platforms. ![]() Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.Overseeing writing style and tone for all content.Collaborating with content management teams, creative teams, and writers to implement the strategy.Planning the editorial calendar and content proposition.Strategizing content pillars and sub pillars.Creating specifications and content appropriate for the brand's customer personas.Performing extensive research and analysis on consumer thoughts and trends.Performing exhaustive research to gain in-depth knowledge of all customer personas.The content strategist role varies across organizations, but certain responsibilities of content strategists remain consistent. Content Strategist Roles and Responsibilities They collect information about the different types of customer personas the business is targeting perform extensive research and analysis on customer thoughts, and then devise content strategies to convert new and existing customers. The strategist must work with the organization's content management system, web analytics platform, SEO research software, and other tools that aid the content planning and publication process. The content strategist role requires excellent writing skills, client-facing skills, and significant SEO knowledge. The aim of an effective content strategy is to drive inbound traffic into the brand website and encourage the reader to take a profitable business action. Ultimately, it will be your duty to ensure web content aligns with the brand and adds value to existing and prospective clients. As a strategist, you will have to brainstorm creative ways of engaging the audience online and produce those engaging content types. The main focus of the content strategist job description is content planning, which includes content creation, curation, planning, and research. Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. The strategist's main job is to develop a content strategy that conforms to and sets out to achieve business goals. This number is up 70 percent from last year, showing that the demand for content strategists is ever-growing.Ī content strategist job description constitutes planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs. tegist job description.Īccording to HubSpot, 82 percent of marketers report actively using content marketing in 2021. LinkedIn, today, shows about 537,000 people having the job title Content Strategist, and 4,284 content strategist positions in the U.S. Essentially, it is a content strategist who creates this useful, usable content. It wins the attention of potential customers, increases brand awareness, and fosters loyalty. Consumers are responding less and less to traditional “ push” marketing techniques, so marketers (if they’re smart) are shifting to digital content.Ĭonsistent, high-quality, and impactful content influences the decision-making of consumers more than any other strategy. The growth of content marketing has exploded in the past decade, and it isn’t showing any sign of stopping. Creative professionals are responsible for overseeing and developing content requirements across a project life cycle and generating content strategy deliverables. What Is a Content Strategist?Ī content strategist is responsible for developing content strategies based on the business objectives of an organization or client, as well as the needs of its customers. So, if you are excited about the possibility of planning and developing content for a brand, the content strategist is the ideal role for you. As part of the content strategist job description, it is their job to plan, oversee, and manage the content marketing strategy for a business.
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